CASE STUDY

Redesigning Public Storage

DIRECTV VOICE INTERFACE

Hey DIRECTV,
What's on Tonight?

DIRECTV VOICE INTERFACE

Hey DIRECTV,
What's on Tonight?

DIRECTV VOICE INTERFACE

Hey DIRECTV,
What's on Tonight?

The project  Completely redesign publicstorage.com for the first time in over a decade. With more and more competitors entering the storage market, it was time to take a look at what set Public Storage apart from the others. The first goal was to build a responsive, accessible and easy-to-use platform that would allow users to go from search to signing their lease effortlessly. We needed to improve performance and load times. But we also wanted to humanize the brand and create a friendly, conversational tone that communicated directly with customers.

Discovery  Starting with personas and user journeys, our research revealed that most customers purchase storage during the most difficult times in their lives — divorce, death, downsizing. True pain points. We wanted to make sure that every detail from copy to art direction expressed a light, fresh and playful brand. Moving away from traditional imagery of stressful piles of brown moving boxes, we would focus on the payoff of storage – a clean, clutter-free home.

Mood board

Artboard 1 copy

Color palette

colors

Typography

type1
type2

Iconography

icons

Product Pages

Search Results Platform

The heart and soul of publicstorage.com is the location finder, often organically inherited from a traditional google search. Step 1 of the customer journey is finding the perfect unit and this is an often overwhelming task. We set out to create a simplified at-a-glance results page that surfaced only the most important information needed to narrow down the results. Map, sort, filter and unit details options allow for the next level of drilldown decisions making to be called up  quickly without navigating away. 

PS_search_header

Account Dashboard